Connect anonymous to identified data
Maintain full continuity of their journey without losing a single data point.
Croct named Leader in Headless CMS in G2 spring 2026 reports.
Uncover the story behind every click
Track events, leverage profile attributes, and seamlessly connect anonymous to identified data to dive deeper into individual journeys.
Connect anonymous to identified data
Bridging the gap between unknown visitors and logged-in users is crucial for accurate personalization. The moment a user logs in or signs up, we automatically merge their previously collected anonymous data into their identified profile. Maintain full continuity of their journey without losing a single data point.
See the full journey unfold
Data points alone lack context. We built the timeline so you can see exactly how a user navigates your applications over time. Monitor what actions they take and how their behavior evolves across different visits.
A complete snapshot of user traits
Access a rich, readable view of statistical, behavioral, and personal data. We track predefined standard attributes—like job title, total sessions, and total orders—while giving you the flexibility to add custom attributes perfectly tailored to your business logic.
Features
Fewer tools, more free budget
Get exactly what you need to understand your audience, personalize experiences, and run AB tests without feeling overwhelmed.
See the full journey unfold
Monitor what actions they take and how their behavior evolves across different visits.
A complete snapshot of user traits
Access a rich, readable view of statistical, behavioral, and personal data.
Built to drive revenue in real time
CDPs tell you what happened. We help you act while it's happening.
Turn live visitor data into immediate actions that increase conversions and ROI.
Get live estimates on audience volume and value as you build segments so you can prioritize the ones that actually drive results.
Deliver tailored experiences to every visitor without replacing your CMS or over-relying on developers.
Take the guesswork out of optimization with experiments that reveal exactly which audience converts and how.
Analyze data without sampling and drill down into any metric by audience to uncover hidden opportunities.
Centralize events, traits, and IDs into live profiles that you can export anywhere to personalize every touchpoint.
Highly awarded platform
Loved by users and trusted by analysts, with over 50 awards.
High performeron G2 across 4 categories
Rated as a high performer in Headless CMS, Personalization, AB testing, and Component CMS categories.
Easiest to implementaccording to G2
Ranked #1 headless CMS for personalization and the easiest Component CMS to implement in the market, with the shortest implementation time.
Best supportaccording to G2
Recognized as the highest CMS for ease of doing business, outstanding support, and likelihood to recommend.
#1 CMS for personalization
What people say about us 
Croct powers high-impact growth teams around the world.
"Croct is an efficient customization tool. One of the best features is the ability to create slots, which makes implementation and testing much faster. While initial setup needs some dev time, the long-term benefits far outweigh this effort."
Aline Gonçalves
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CRO Tech Lead at Media.Monks"Simplicity and ease. These are the main differentials we found when we chose Croct as a partner to help us customize and offer a differentiated experience throughout the trajectory of our customers!"
Luciano Pastuch
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Growth Engineering Manager at Contabilizei"Being a Croct partner means having agility and innovation in all processes. Nowadays, I can't think of UI/UX trends without remembering them. We have been partners for a reasonable amount of time, and I take Croct with me wherever I go."
Pedro Saggioro
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Marketing Coordinator at Iszi"Croct is a great partner of the Parque Bondinho Pão de Açúcar and has brought significant solutions to our digital marketing efforts. Today, we are able to have a more accurate understanding of our customers and achieve better results in online sales."
Herbert Salles
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Digital Marketing at Bondinho"The fact that we practically don't rely on developers has given us great agility, now we can upload personalizations 5x faster. The personalization loads in milliseconds, there's no flick with Croct. And the segmentation works perfectly, I'm a fan of the tool."
Caio Dimas
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Senior CRO analyst at Corebiz"Croct lets you create personalized website experiences based on user navigation. Speaking of e-commerce, we can direct the user to the right path based on previous visits. The personalization tool is powerful and easy to implement and use."
Denner Gomes
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Tech Lead at Hering"The most undeniable result with Croct is the conversion increase (we reached values that, without this kind of tool, would be very hard to reach). Croct also offers detailed insights into user journeys, helping to provide a better overall experience."
Paulla Polidori
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Product Manager at Creditas"The product has been pivotal in addressing a major challenge at Cobli, enhancing our capabilities in personalization. Its intuitive design and powerful features allow us to efficiently experiment and tailor pages at a much faster rate than previously possible."
Gustavo Scholl
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Marketing Coordinator at Cobli"Croct is a robust tool that enables tests we can't run on other platforms in the market. It simplifies test creation and implementation even on websites with legacy systems and complex integrations, while ensuring reliable result analysis."
Kadu Yanki
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Product Designer at SmartFit"Croct is the best website manager! It lets me personalize my site without coding, with real-time updates and an intuitive interface for quick, efficient changes. Its robust analytics provide valuable insights to optimize user experience and engagement."
Augusto Santos
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Digital Channels and Growth at Caixa"With Croct, I have the autonomy to run tests that previously required developer involvement. Some time ago, we needed to change a banner at the last minute. Thanks to Croct, we were able to execute this within minutes."
Bruna Bazan
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Creative Leader at Corpay"Croct's comprehensive documentation and flexible implementation empower us to create dynamic, personalized user experiences, significantly enhancing our platform's engagement and seamlessly fitting into our QA workflows."
Tina Chen
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Senior Software Engineer at NerdWallet"This tool is exceptional for provides data-rich reports and aiding in content personalization. It's perfect for A/B testing, and the support team has successfully resolved any obstacles I've encountered."
Felipe Marques
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Frontend Developer at EnextGet started with Croct today
One-time implementation, endless improvement, no frequent deploys.