What's the first step to becoming a partner?

A short call with our team to align on requirements, check the fit and choose the first client and use case. A technical demo follows, tailored to your context.

What is the business model for partnering with agencies?

Your client always contracts the platform directly, and you choose between two models. With the partner price list, which this is the most common model, clients get lower rates and no setup fee. With the commission model, clients pay the standard price and your agency earns 10% of the contract value in the first year, 5% in the second and 3% in the third. In both, your main revenue is the program you sell on top of the platform.

How do I package Croct as a service for my clients?

Most partners sell it as a monthly retainer. A typical scope ranges from 3 to 5 personalizations or experiments a month, results reporting, and a quarterly strategy review. You set the scope and the price, and we provide playbooks by industry to help you deliver.

Why wouldn't my client just do this in-house with AI tools?

AI makes it faster to write copy and build variants. It doesn't decide which audiences to target, what's worth testing, or whether a result is real. That judgment is what clients pay an agency for, and Croct lets your team spend its time there.

Does Croct talk to my client?

Only if you want it to. Croct can lead presentations and negotiations, or train your sales team to run them. In most cases both teams work together. Croct is the product expert, your agency is the strategy expert, and the client relationship stays with you.

Can I use Croct's product in a white-label format?

No, because the client contracts and pays for the platform directly.

What does the technical, product, and sales training include?

Developers get API training, implementation practices and day-to-day technical support. The team running the platform learns the features, configuration, dashboards and analysis. The sales team learns use cases by industry and where the business opportunities are.

Will I have an account manager dedicated to the agency and my clients?

Yes. You get weekly checkpoints during onboarding so the client sees results quickly, and follow-up meetings afterwards to find new opportunities.

Are the success stories about the client or the agency?

Both. For certification, we start with a case about the client, citing the agency as a business partner. From the second client onward, we also collaborate on success stories to promote the agency's work.

What happens if my client leaves the agency or builds an in-house team?

The client keeps the platform, since they hold the contract, and the agency's access to that account is removed. When a client builds its own team, most partners move into an advisory role: training that team, setting up governance and running the strategy. It's the work clients value most and the hardest to replace.

Croct for agencies

Add a recurring service to the mix: optimization programs that grow your clients’ revenue, keep accounts with you for longer, and give you a steady flow of new opportunities.

Become a partner

One-off projects make up most of your revenue, so your sales team has to keep winning new clients just to stay stable.

Fixing bugs and shipping requested features is reactive work that AI makes cheaper every month. Clients know it, and they expect more for the same fee.

When the agency is only a supplier, clients start asking why they shouldn't switch vendors or build their own team instead.

You own the roadmap
Each program surfaces opportunities backed by your client's own data: who to target, what to change and what it's worth. Your agency brings the judgment, and the build follows.
Personalization you can prove
Personalization is AB testing applied to specific audiences. Measure each experience against a control group and show clients the revenue it adds.
A retainer, not a project
Monthly experiments, reporting and quarterly strategy reviews become a line in your client's budget, one that grows as results come in.

Using headless CMS like Sanity, Strapi, Storyblok and Prismic, and wants recurring revenue after launch.

Such as Next.js and React. Personalization lives in your components, so your developers work with tools they already know.

And needs plays that repeat across industries and sectors, in B2B and B2C, without starting from scratch each time.

With a measurable revenue program that other agencies don't offer, at a time when everyone claims the same AI expertise.

With a vendor who trains your team, helps you expand accounts, and supports you when clients build their own teams.

Through co-marketed success stories that promote your agency's work and help strengthen relationships, and acquire new logos.

"Creating slots facilitates implementation, in addition to speeding up the flow of tests and customizations."

Aline Gonçalves

CRO Tech Lead at Monks

"Croct provides excellent technical and strategic support, with a team that is always available and works closely with ours. The integration was smooth and the biggest strength is the ability to personalize experiences in a scalable and structured way."

Gustavo Sorte

UX Lead at GhFly

"The tool has an intuitive layout and is easy to configure, making it accessible to various marketing teams for conducting audience analysis and A/B testing. Croct also helps with the seamless implementation of inbound optimizations, providing greater autonomy."

Caroline Postali

Senior SEO Lead at Monks

"The ease of use and implementation is impressive: within just 7 days we had our first project live. The SDK works reliably and the support team is almost instantaneous and highly proactive, following through until the issue is fully resolved."

Gabriel Iribarrem Borba

Product Owner at GhFly

"Croct speeds up our work, enabling us to customize multiple journeys simultaneously. It would have taken us a year to build the journeys, so we were able to create them in a month."

Caio Dimas

CRO Lead at Corebiz

"Easy to use! The way Croct's APIs deliver content makes it much easier for developers to implement strategies simply and effectively."

Leonardo Bozzi

Developer at Monks

"The platform is easy to integrate, and using the CLI facilitated the configuration of our components, leading to a positive experience in creating tests. The support team is very proactive, always in touch and willing to answer any questions."

Izaque Rodriguez

Senior Software Engineer at GhFly

"Croct is an incredible tool that provides data-rich reports and also helps us in content personalization. If you are looking for an AB testing tool, this one is ideal."

Felipe Marques

Developer at enext

Onboarding
Exclusive training and material for your developers, operators and sales team.
First project
Implement Croct on at least one client project. This is where your team gains practical experience with the product.
Certification
Publish a success story with your client and train your sales team to become a certified partner.

Become a partner

Ready to become a partner?

Agencies like WPP, Monks and Corebiz already run Croct programs for their clients. Recognized by G2 and digital market leaders, and ready for your agency too.

Become a partner

Croct for agencies

Your model is sabotaging you

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The right fit for your agency?

What agencies love about Croct

How to become a partner?

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Frequently Asked Questions