What to expect
Take a look at the covered topics:
- What is AB testing
The benefits of experimentation, the role of data in AB testing, best practices, and the impact of data protection laws.
- Analysis
The differences between AB testing with and without segmentation, the KPIs for AB testing analysis, the Bayesian approach, and how to declare the winning variant.
- Application and use cases
How to get the best insights out of AB tests and the most common use cases.
