# Croct for agencies

Croct improves your client's results and generates backlog for your development team. You
gain recurring revenue and lose less of it to churn.

## The offer

A partner program built around CRO as an ongoing service rather than a one-off build:

- **Backlog cycles.** Offering CRO makes your agency proactive. You find the opportunities,
  and each one becomes work for your development team.
- **Beyond the classic A/B test.** Personalization strategies lift conversion and revenue by
  up to 20%, where A/B tests rarely pass a 5% uplift.
- **Revenue impact.** Data-driven optimization raises your client's revenue, which
  strengthens the relationship and extends the lifetime of the account.

Two commercial models. In the first and most common one, your clients get a partner price
list with no setup fee and lower rates than they would get on their own. In the second, they
pay the standard price and your agency earns 10% commission in the first year of the
contract, 5% in the second and 3% in the third. In both cases the client contracts the
platform directly, not the agency.

## Who it is for

The program fits your agency if you:

- **Build websites and e-commerce**, on headless platforms, to create robust and scalable
  sites.
- **Use modern frameworks** such as Next.js and React, reusing components across projects.
- **Manage multiple clients** and need repeatable strategies that scale across industries,
  in B2B and B2C.
- **Want to grow your portfolio** and stand out by offering technology other agencies do
  not.
- **Value long-term partnerships** with vendors who train your team and help you expand
  accounts.
- **Are interested in co-marketing** to promote client success and win new logos.

## How it works

Becoming a partner starts with a short call to align on requirements, check the fit and pick
the first client and use case. A technical demo follows, with your context already applied.
After that the path is three steps:

1. **Onboarding.** Exclusive training and material to learn the platform.
2. **Go-to-market.** Implement Croct on at least one client project, which is where the
   practical experience comes from.
3. **Certification.** Collaborate on a success story and train your commercial team to
   become a certified partner.

Croct can lead the presentations and negotiations with your client, or train your commercial
team to run them. Either way, your relationship with your client stays yours.

## Frequently asked questions

### What is the business model of the partnership?

Two models. A partner price list with no setup fee and reduced rates for the client, or the
standard price list with 10% commission to the agency in the first year, 5% in the second
and 3% in the third. The client always contracts the platform directly.

### What happens when I refer a client?

Croct can lead the presentations, conversations and negotiations, or train your commercial
team to run them. You choose the path that suits the agency.

### Can I use Croct white label?

No, because the contract and the payment are made directly by the client.

### Does Croct talk to my client?

If the agency wants it to. In most cases both teams work together through the whole cycle.
Croct is the expert on the product, your agency is the expert on the strategy, and the client
relationship stays with you.

### What do the trainings cover?

Developers get API training, implementation practices and day-to-day technical support. The
team operating the platform gets features, configuration, dashboards and analysis. The
commercial team gets use cases by industry and where the business opportunities are.

### Do I get a dedicated account manager?

Yes. Weekly checkpoints during onboarding so the client sees results quickly, and follow-up
meetings afterwards to find new opportunities.

### Are the success stories about the client or the agency?

Both. Certification starts with a story about the client that names the agency as a business
partner. From the second client on, the stories also promote the agency's own work.

### What happens if my client leaves the agency?

The client keeps using the platform, since they hold the contract. The agency team's access
to that account is revoked.